James has gained extensive experience working with hotel and spa operators, to create opportunities and support growth through health and wellness, which has become a crucial component for many hotel spas across the world. James has assisted the likes of Bamford Wellness and The Barons Eden group to install this within their DNA.

The approach James takes will typically include:

• A full review of the of the current offering

• Market research into the demographic and target market

• Creation of differentials and USP’s for the operation

• To form concept and strategy for the health and wellness product

• On-the-ground training to ensure the standards are to the expected level

• Implementation and ongoing consultancy to the operation